British businessmen exporting to the EU: the bitterest drinks of Brexit

Brexit has turned the dream job of Nik and Emmalou Hussey, a married couple from southern England who designs and sells raincoats to the European Union, into a nightmare. Suddenly your clothes are more expensive, there are more taxes and a lot of red tape.

“We still don’t quite get it, it means sleepless nights, working after midnight, not concentrating on jackets, just doing admin tasks,” Nick Hussey mint.

Although they use factories across Europe to make their designs, Brexit forces them to change their commercial strategy:

“We had to rethink everything. We will not use as many British companies. Our clothes are made in Europe and we will source things like buttons or zippers there instead of here. They said the opposite would happen, but Brexit does not benefit British companies.” , judgment Emmalou Hussey.

Twenty miles away the owners of the Wild Beer CO brewery are sampling the bitterest drinks of Brexit. Customs fees are too high and orders have stopped arriving. Restlessness grows like foam:

“The risk for us is that we have to rule out Europe for sales, and we have to look for sales outside of Europe. Which is not as easy as the government said,” complains Giles Jenkinson, manager of the brewery.

The reality for companies that export in this country is that they cannot take the product from one point to another. Not far from the brewery is Westcombe Dairy. Hundreds of cheddar cheeses are lined up in warehouses. Usually it is eaten by the French, the Dutch, the Italians, the Germans … but right now they are stuck in the UK.

A real disappointment for the producer, Tom Claver, who, suddenly, has seen his market reduced from 500 million to 66 million consumers. Brexit reiterates multiplies costs:

“The reality of bureaucracy and paperwork for anyone is more cost. Cost in time, cost in energy and monetary cost. And in reality it is the same as always, it is not knowing. It is more difficult to plan, and that also has costs “.

Like Tom, tens of thousands of small British businesses living off their exports to the EU face an uncertain future. The government ensures that it will continue to work closely with companies to help them adapt to the new rules.