The Netflix of (and for) agriculture is born | Alterconsumismo blog

In my post last week, 9 Christmas gifts (almost) without packaging and with sense, I suggested as a gift idea for these dates simply sharing alternative sources of information. In fact I went from saying to fact and proposed for my part Image, which is advertised as a free online French video platform (more than 2,500) on the transition, understood in a broad and generous sense, since it covers fields as diverse as education, work, the environment and transhumanism, among others.

Today I would like to share another new online information medium that was born in the middle of this year also here in France. Is about Do we grow tv (The television “Cultivémonos”, in Spanish), specialized in the land, agriculture, food and the environment. What is interesting about the initiative is that it does not arise in the offices of a large chain or a large media outlet, but from the hearts and passions of two men who know the joys and misfortunes of working in the fields.

Edouard Bergeon is a French filmmaker who achieved great success, never better said, in 2019 with his feature film In the name of the earth (In the name of the land, in Spanish), which describes the drama of a young farmer who, unable to cope with the new situation of working in the fields and growing debt, decides to end his life. The film attracted almost two million spectators in France, where the public is very sensitized on the subject because suicides in the countryside are daily news. A fictional story that portrays the harsh reality very well.

Canet and Bergeon have proposed to make visible and mediate the human drama and also try to remedy it

The main actor of the cast, Guillaume Canet, comes from the rural world: his father raised horses. For Canet, the wave of suicides in the countryside is “failure to help a person in danger.” And the tragedy, according to the actor, concerns us all because we all have a plate in front of us, and our plate is filled by the farmer. According to Canet, the viewer, who is both a consumer, must buy good (in short circuits), local and good products (that do not have added chemicals), to send a clear message to the producer and thus break the vicious circle of agro-industrial production , circle of which the farmer is a victim. Without neglecting that all this would allow us to gain in food safety for the territory and improve the quality of the products that we put into our mouths.

Edourad Bergeon (left) and Guillaume Canet have become the champions of French farmers

Edourad Bergeon (left) and Guillaume Canet have become the champions of French farmers

The director, Bergeon, also has his origins in the fields: he is the grandson and son of a farmer. His father ended up committing suicide and the film is therefore very autobiographical. Canet and Bergeon have proposed not only to make visible and mediate the human drama of the countryside, but also to try to remedy it as much as possible.

So on September 29 of last year they organized a solidarity day with farmers. For each cinema ticket sold, one euro would be donated to Peasant solidarity, a non-profit organization created by the farmers themselves to help themselves when they are in difficulties. A few days ago the film team gave them a check for 135,000 euros, which will allow them to support 90 families.

Emboldened by the enthusiastic reception to their film In the name of the earth, Canet and Bergeon decided to take their task of raising consciences further and getting allies for the cause. According to Bergeon, it is a question of “re-sewing the bond between the country and the city and giving the floor again to those everyday heroes who feed us.”

With all this background launched at the end of April this year, in full confinement, the platform Do we grow tv, which offers documentaries on agriculture and its practices; portraits of those who feed us, and great reports on the products we eat. They also welcome on their website agri-youtubers, who are farmers who share their experiences through videos on their own channel.

To be able to enjoy its programming you have to subscribe and the subscription costs 4.99 euros per month. Paying the fee allows you to become an alternative spectator, but also a true partisan: one euro of each subscription goes to Peasant solidarity. So it is about much more than a Netflix “from the countryside”: it is not pure entertainment filmed in bucolic settings, but rather the content seeks to train the public and join the fight to “save the countryside.”