Bad Bunny was the great winner of Latin music at the American Music Awards, awards that have traditionally been Anglo-Saxon in their more than four decades of history but that this 2020 they released a Latin section that took over the show.
Maluma, Jennifer López and Becky G were the protagonists of a night that confirmed Bunny, winner of two awards, as the most international Latin star and in which Taylor Swift once again swept the general categories.
Swift took the title of artist of the year for the third time in a row and the sixth time in her entire career, a record that no other singer has come close to since the inception of these awards in 1974.
BAD BUNNY AND BECKY G SQUEEZE IN THE LATIN CATEGORIES
The American Music Awards (abbreviated as AMAs) serve as a prelude to the prestigious Grammys, although with the difference that they are determined by a popular poll directed at music consumers, rather than being voted on by industry experts.
This year the ceremony, held without an audience in Los Angeles (USA) and semi-virtual, inaugurated a section dedicated to Latin music due to its “growing popularity” among the public in the United States.
Bad Bunny stood out in this new section of the AMAs by winning the Latin album of the year award for his acclaimed “YHLQMDLG” and also by being named Favorite Latin Artist.
The Puerto Rican was in charge of explaining at the beginning of the gala the success that Latin sounds have experienced around the world.
“From reggaeton, to rancheras, corridos, cumbia, salsa, bachata (…) Latin music is as colorful and dynamic as our people. Here come some milestones of an incredible year for our music,” he said before in the stage would appear the actress Christian Cerratos, who will soon premiere on Netflix the series about the singer Selena Quintanilla.
For its part, Becky G took the title to the favorite Latin artist and Karol G won the best Latin song for “Tusa”, along with Nicki Minaj, a song nominated in the past Latin Grammy but that ultimately won no awards.
“All this has been an adventure, and still is, but they are moments that remind me that I am exactly where I have to be,” said Becky G on her social networks as soon as she received the award.
MALUMA AND JENNIFER LÓPEZ, MAJOR LEADERS OF THE GALA
In the performance section, Maluma and Jennifer López starred in one of the most talked about appearances of the night by singing their last two singles in Spanish and English: “Pa Ti” and “Lonely”.
The audience was able to verify the good chemistry between the two stars in front of the cameras, and it will not be the only one since they will both star in the romantic comedy “Marry Me” (Marry me), which opens on May 14, 2021.
Among other appearances, Billie Eilish and her brother Finneas premiered “I Think Therefore I Am” live, Justin Bieber and Shawn Mendes met on the same stage -with social distance-, The Weeknd sang through the streets of Los Angeles (USA). USA) and Paris Hilton returned to the awards shows to present an accolade.
TAYLOR SWIFT SUCKS IN THE GENERAL CATEGORIES
With the title of artist of the year for the third time in a row, along with best pop artist and best video for “Cardigan,” Taylor Swift once again swept the AMAs.
Last year, Swift was named Artist of the Decade at the same awards, a position of honor shared with icons such as Elvis Presley (1950), The Beatles (1960), Stevie Wonder (1970) and Michael Jackson (1980).
Only The Weeknd could overshadow her with three awards, all in the soul / r & b categories, and Doja Cat, the rapper who won the revelation artist award.