The Tinovits Zoltán Színház company has returned to rehearsals, this time, not to perform in front of a face-to-face audience but through the internet.
One of many theatrical experiences born in a pandemic that has forced theaters to close and sharpen the imagination of the sector to continue working.
In Hungary several companies have found in online broadcasting a way to get afloat.
The possibility that we can record a large part of our work together with Theater TV.com and broadcast it online, for us marks the difference between life and death, explains Dániel Berzsenyi, director of the Latinovits Zoltán Színház
While the larger theaters in Budapest invest in cameras and technical equipment, most of the smaller companies use the services of new providers for ticket sales, recording and broadcasting of the show.
** TheatreTV.com, theatrical service provider
“In the summer I went around the theaters to present our service. They rejected me in many of them. They told me that it was impossible to transmit the theater’s face-to-face, live and close-by on the internet. Now it’s the opposite, the theaters come to us, “says Márk Radnay, art director, TheatreTV.com
The response from the public is becoming increasingly popular. Some plays performed online have had more Internet users than the full capacity in a normal physical theater.
This was the case with a Hungarian musical comedy, which attracted more than ten thousand paying viewers online.
The theater decides whether to limit the number of Internet users
The director of the non-profit live entertainment provider E-Theater says some already want to limit their audience online.
“With an online show, it is possible to reach the entire household, which is what is done regularly with the strongest or most interesting programs. The theater decides if it wants to limit the number of spectators, which is a logical decision, if does not want to consume its own audience that could return to physical theater after the pandemic “, says Gergely Légrádi, director of E-teatre
It seems that online theater has found a new audience – people who – for whatever reason – couldn’t make it to the theaters in person – but who are willing to pay to see the plays from home.
What began as a technical solution to keep theaters running during the pandemic is on the way to becoming a different but equally valid way to enjoy the theater. “